The new membership slogan emphasizes the need for Rotarians to focus on both recruitment and retention in their membership growth efforts. Rotary Images

The RI Board of Directors adopted a new membership slogan, "Each Rotarian: Reach One, Keep One," at its June meeting.

The slogan emphasizes the need for Rotarians to focus on both recruitment and retention in their membership growth efforts.

"Membership development is each Rotarian's responsibility," said Paul Netzel, a member of RI's Membership Development and Retention Committee and a past RI director.

"'Reach One' reminds us that because Rotary membership is by invitation, it's essential that each Rotarian reaches out and invites someone to join," added Netzel, a member of the Rotary Club of Los Angeles.

"'Keep One' reminds us that it's not sufficient to simply sponsor someone into Rotary; we must also see that new members become active and involved Rotarians. We know this is an essential element in membership retention."

The new slogan complements the Board's long-term membership strategy, which was also adopted at the June meeting.

Member sponsor and retention recognition

At its January meeting, the RI Board adopted a New Member Sponsor and Retention Recognition program, which became effective 1 July. The program, also part of the long-term membership strategy, allows Rotary club presidents to nominate and recognize individuals for sponsoring new members while focusing on retention. There are several award categories:

•    Gold pin and certificate: For Rotarians bringing 25 members into any Rotary club, with 20 still active after six years

•    Silver pin and certificate: For Rotarians bringing 10 members into any Rotary club, with eight still active after four years

•    Bronze pin and certificate: For Rotarians bringing five members into any Rotary club, with four still active after two years

Jennifer Lee Atkin
Rotary International News
July 2009